(120 minutes)
Many creatives hate the idea of selling, but what if marketing could be more than impersonal hustle?
How about a strategic approach that focuses on people first?
Marketing is one of the most despised and least understood aspects of running a creative business or working in the arts.
Most creatives hate to sell and would rather be making than hustling. However, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. The ‘Creative’s Guide to Marketing’ workshop shares a simple 6-step marketing approach that has been designed to take the pain out of promotion.
Participants will learn all the following, with a focus on arts practice and creative industries:
- Re-imagining traditional marketing in a way that makes sense for creativity and the arts.
- Getting the foundational elements of “YOU” marketing right, without the terror of a deadline.
- Understating the breadth of our ‘customers’, from clients to funding bodies to audience.
- Knowing and learning from our peers, and from word-of-mouth.
- Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals.
More resources and templates will also be provided to help create a marketing action plan. This workshop has been designed by creatives for creatives and includes ideas for ‘homework’.